"The average wine purchase in a tasting room that employs a private or formal tasting, is more than double the purchase of that made in a standing Tasting Bar. (see charts below)"
We have a number of “by-appointment” tastings in the Walla Walla Valley. Some wineries offer private sessions while others are small group tastings – both versions often include a tour and barrel sampling, along with the guided tasting. Only a few wineries offer seated tastings, Doubleback and Long Shadows stand out in this area.
In some cases, there may be zoning restrictions that require a “by appointment only” strategy. However, for Long Shadows Vintners ($15 & $30), Reynvaan, Doubleback, Figgins (mailing list is still open) Garrison Creek, Rasa and Corliss Estates, “by appointment only” also coincides with their brand marketing of exclusivity.
As an innkeeper (my other hat), I make these appointments for my guests who unfailingly purchase and report back that these are now the standout wineries of their visit.