That is not what we intended. In the beginning stages of our business, we spent every open hour hand-selling our wine, we answered every phone call and responded to every email inquiry.
Soon we are busy delivering wine to our trade customers, attending pouring events and working the market. It was natural to delegate first the tasting room, then the general email mailbox, followed by our newsletters and social media postings.
All necessary and not necessarily bad. However, every now and then, it is a good idea to check how your brand is reflected across all communication channels. Hopefully, the people you employ to service your customers are on the same page and delivering the same message. If not,it may be time for some re-education or perhaps making some changes.
Often, you just need to be near the tasting room on a busy day to hear what your staff are saying about your wines and your brand. When tasting room staff either don’t know your story or are not comfortable in delivering it, they will miss natural triggers that help make a sale or enrich your brand’s personality.