It might be that you left corporate America to do something more meaningful. You got the wine bug while traveling in Europe and had to make wine yourself. Or your family farmed wheat and you heard about grapevines and the rest, as they say, is history.
Whatever it was, it got you making wine. And wine visitors are fascinated with our personal stories of dreams, perseverance and triumph. These are the stories that you won’t find on the goliath wine brand producers’ websites, even when their labels artfully suggest otherwise.
You tell your story on the back label of your wines and on your website. You train your staff to relate it to each and every visitor who comes to the tasting room.
But how can you be sure that your distinct story is reaching those wine visitors who haven’t yet experienced your wine brand?
In a crowded marketplace, having others tell your story for you is a sure way to drive visitor traffic to the tasting room. As owners of a small wine country inn, we send wine visitors out to wineries everyday. And we are always asked, “where should I go?” So we tell your stories, those that we have heard from you, and maybe some that you don’t know we share.
We talk about the winery whose owner spent 20 years as an editor for CNN, until he got the wine bug and just had to make wine. His winery is named for his journey. “And you have to try his Cab Franc Rose’.”''
Guess what? They go and hear the story for themselves and end up buying the Rose'!
Do you know this Washington winery with tasting rooms in both Walla Walla & Woodinville? Put your guess in the comments and I'll tell you if you are right.