When you work in the hospitality side of the wine industry, you are always taking unofficial polls. It’s second nature and part of our banter to ask visitors “Which wineries did you visit?” I rarely have to pull teeth for more details and very quickly, I find out which wineries are taking care of their visitors and which ones are just phoning it in. And yes, wineries have off days just like the rest of us. But if the number of off days pile up, pretty soon, you will be scratching your head and asking your tasting room staff, “Where did they go?”
I often hear that wineries with the big reputations and/or fancy tasting rooms disappoint the most. True, the expectation from the visitor is elevated when they visit a storied label. They walk in your door and expect to have a wonderful experience and if it falls short, the harder the fall.
With today’s economic awareness, wine visitors want to be convinced why your wine is worth the $40, $50 or $80 you are asking. What they want to hear from you that the wine itself is worth the price tag and not just the fancy surroundings. Most importantly, they want to hear the passion for the product come through.