If you did sign up for any of Ste. Michelle’s consumer e-publications including those from their boutique projects such as Northstar and Spring Valley Vineyards, you would have noticed that they were promoting holiday purchases with free shipping on orders over $100 while you were in the middle of harvest.
However, it is not just the big guys who plan forward ~ take a page from Woodward Canyon or L’Ecole No. 41. Both are excellent examples of mid-size wineries using big winery tactics to maintain top-of-mind awareness and score those extra online sales while the rest of us were still doing punchdowns.
With less than 10 shopping days to Christmas left, it is time to plan for next year’s revenue. Take the first step today, sign up for another winery’s newsletter. I promise you that when it lands in your email next fall, no matter how busy you are, it will get you going weeks earlier than this year.