I learned very quickly that “good enough” never delights nor will it move the dial in winning fans in whatever industry you are in. Unfortunately, I see that “good enough” has become an acceptable standard for many in our industry. This attitude will keep a winery solidly in middle of the pack and keep you out of the super star status.
I’m not talking about throwing money out the window, but take a look at what you do and put the mark of quality on those areas that are noticeable.
Smaller wineries need to recognize that they can own both customer service and visitor experiences without having a million dollar tasting room or by throwing splashy parties. You can win loyalty by recognizing your customers as the most important part of your business and by offering a full, rich experience each and every time they visit.
Recently, I heard from guests that they visited a winery where they are wine club members and the tasting room staff did not pour the current club offering nor offered to open a bottle when broadly hinted that they would enjoy tasting their latest club selection. Can you imagine the mileage this story has received just from the retelling?
As one winery owner likes to reminds me, “A customer is far more expensive than a bottle of wine.”